Digital Out-of-Home AdvertisingTransforming Out-of-Home Through Digital Technology
Transforming Out-of-Home Through Digital Technology
Out-of-home (OOH) advertising is one of the most traditional forms of advertising. It has always offered good location-based targeting and high reach to some hard-to-reach people. Thanks to current technology, digital out-of-home (DOOH) has transformed OOH to now include many of the advantages of digital advertising.
DOOH ads can appear almost anywhere, perhaps most commonly on the screens of vehicle chargers and gas pumps, screens or kiosks in airports and retail locations, and electronic billboards on the interstate.
On large screens or small, DOOH messages attract attention and are powerful platforms for your marketing messages. Technology has transformed DOOH targeting, messaging, measurement, and attribution capabilities available to marketers.
Why Cruxx?
- The DOOH landscape is changing rapidly and Cruxx stays on top of what’s next with technology so that you benefit from more immersive and effective media buys.
- We have experience leveraging the dynamic and attention-getting elements of DOOH, planning out-of-home advertising across the country.
- DOOH integrates well into media plans with other digital channels with more affordable CPMs.
- Cruxx buys DOOH directly from suppliers and also takes advantage of the superior audience targeting and analytical tools offered by programmatic DOOH.